Get a growth glow-up
In the beauty business, scaling without losing your sheen is tough
In the workplace use cases at scale are still proving elusive, but progress is being made and GenAI is gradually winning hearts and minds. With GenAI designed-in, with personalization at its heart, we will start to see strong use cases emerging for both improved employee productivity and wellbeing.
To sustain growth as a beauty brand, needs more than great products. You have to adapt to a fast-moving and variable demand environment, where the channels, products, and brands people pick are increasingly shaped by external factors. Influencers, social media, and new customer networks make it harder than ever to predict what will work for your sales numbers, while you have to equal any growth in customer demand with agile, responsive fulfilment and logistics.
Manifesto
Customer choices and the competitive landscape are more malleable than ever, so even your company cannot rely just on brand awareness and loyalty to attract and keep customers. Social commerce, influencer-driven marketing, and shifting consumer expectations keep redefining how demand is created. In response, you have to stay hyper aware of trends, continually refine and optimize your operations, and continue to strengthen customer relationships.
82%
of shoppers want brand values to align with their own.78%
of TikTok users have bought a product after seeing it featured in creator content.$5.5 trillion
Gen Alpha’s projected spending power by 2029
Resources
Why Fujitsu?
Stand out solutions meet striking experiences
We combine the power of partnership with cutting-edge technology to help Next-Gen Beauty Retailers grow at market pace, while ensuring creativity and customer connections remain at the core of their success.
Smarten up your services and scale with Glovia OM
The market is growing fast. But growth brings complexity. You have to manage more inventory, ensure effective fulfilment, and maximize profitability of pricing, all while remaining true to your values of positivity and authenticity.
To maintain and grow your large, loyal customer base, creating great and inclusive products is only the start. You need to continue to find ways to differentiate – with faster, more accessible services, fulfilment, and logistics.
Glovia OM is a native Salesforce solution, designed to bring all your business functions into a single view. With integrated processes for order management, inventory, supply chain management and more, it ensures unified, actionable visibility of your whole retail operation. So you can build those consistent experiences and continually deliver on your brand promise on every channel.
Create deeper connections with
Salesforce Data Cloud
Your company successful because you know what makes your customers beautiful inside and out. People feel a connection with your brand, thanks to brilliant products and a brand purpose that resonates with your audience. But as you grow, you need to create those deep relationships with new segments and audiences.
To do it, you have to understand every customer and be able to serve them the product and experiences that fits their needs in each moment. You need to personalize at scale, building consistency without sacrificing individuality. But you can’t deliver seamless, omnichannel journeys across e-commerce, social media, and physical stores if your data is fragmented.
Salesforce Data Cloud brings your customer data into a single view, helping you to act with AI-driven intelligence to personalize and target engagement, while optimizing marketing efforts in real time to power retail sales.
Be a smooth operator with
SAP
Market growth via DTC and partners strains supply chains, affecting design, personalization, production, and finances. Diverse supply chains necessitate streamlined operations for efficiency and financial control. This ensures agility amidst expansion, preventing bottlenecks and maintaining product quality. Optimizing processes is crucial for managing complexity and fostering sustainable growth.
You need connected resource planning and digital processes, to ensure you can avoid bottlenecks and deliver services at pace.
By implementing SAP S/4HANA Public Cloud alongside Fujitsu, you can build an enterprise-grade ERP solution that is specifically tailored to your operations, locations and strategic goals.
We tailor your operations, reducing upfront costs and on-premise system inflexibility. Our approach optimizes resources, ensuring efficiency and adaptability. We work alongside you to right-size solutions, providing flexibility for your evolving needs.
e.l.f. Beauty
Managing work at e.l.f. speed
"Moving at e.l.f. speed is our mantra, and we look for like-minded disrupters to work in concert with us. Fujitsu was able to deliver at the speed we require."
Karthika Mayo, Senior Director, Digital Operations, e.l.f. Beauty
Let’s rewrite the rules of engagement
Fujitsu has helped leading beauty brands to modernize their systems, unlock new revenue and scale without compromise, while enabling customer’s individuality to shine in every experience.
By combining our technology expertise and deep industry understanding with your passion for beauty and product innovation, we can create a growth engine that will secure and grow your market position for years ahead.
Jeff Gibbs
Customer Success Executive - Digital Transformation of Companies
Phone: (858) 775-5707 Pacific
E-mail:
jeff.gibbs@fujitsu.com
https://www.linkedin.com/in/jeff-gibbs/